Undergraduate Program Advertising Management Minor for Communication Majors More Information Advising Info Sessions Degree Details Minor Total Credits 24 Start Term Any Delivery Method On campus Flexible Learn more about our academic program delivery methods School/College The School of Business Business Minor in Advertising Management for Communication Majors Overview Put your skills to work in the dynamic advertising industry.The $166-billion U.S. advertising industry employs nearly 250,000 people in 65,000 advertising firms. And in every firm, there is a need for skilled researchers, writers, and strategists who can translate brand identity and message strategy into clear and compelling communication to solve business problems. The Business Minor in Advertising Management prepares the communication major to work in this industry through coursework in advertising strategy, integrated brand promotion, creative and media strategy, and campaign development. Business Minor in Advertising Management for Communication Majors: Why PSU? Industry connected.Â à£à£Ö±²¥Ðãhas one of the countryâ€™s most dynamic advertising communities, and PSU has deep connections with local advertising agencies and corporate ad departments.Practical business orientation.Â PSU has one of the few U.S. advertising programs housed in a business school. As an advertising management minor, you will complement your creative talent with business sense and the strategic mindset needed to start your own creative enterprise, join an agency or be part of an internal creative team.Â Superior faculty.Â Most of PSUâ€™s advertising faculty have years of experience in the advertising industry, and many remain active as consultants. They bring a professional perspective into the classroom, offering practical insight and career guidance.Real-world emphasis.Â Our advertising minor offers you extensive opportunities to gain direct, hands-on experience in the classroom, on campus, and in the workplace. You can demonstrate your ability by working for PSUâ€™s student-run on-campus advertising agency, FIR, interning at a à£à£Ö±²¥Ðãadvertising firm, creating communications campaigns in one or more portfolio workshops, and more.Business Minor in Advertising ManagementÂ for Communication Majors HighlightsGain experience working with real clients in Creative Strategy, Advertising Campaigns, and FIR NW courses.Apply communication theory and research to marketing and advertising principles in order to inform and measure consumer behaviorStrengthen your strategy, decision-making, and analytical skills to help clients solve real-world business problemsLeverage your writing skills to connect with internal and external audiences through multiple media platforms.Choose from electives in Digital Media, Social Media, and Portfolio Workshop weekend immersionComplement your communications courses with more specialized preparation for industry work What can I do with a minor in Advertising Management? Advertising is a rapidly changing field, as digital media drives more brand and consumer interaction than ever before. The industry is hungry for innovative thinkers and clear communicators who can bring brands and consumers together in meaningful, engaging ways. Positions that rely on strong communication skills include:Researchers and research analystsAccount coordinators and managersAccount plannersStrategistsCopywritersContent developersCommunity managersSocial media managersPublic relations specialistsCURRICULUMDownload the (PDF).BenefitsTailored to your interestsDouble-dip your business minor creditsAccess to School of Business student organizationsGet customized career resources from the School of Business Career CenterGet access to loaner laptopsACCREDITATIONà£à£Ö±²¥ÐãState University is fully accredited by the Northwest Commission on Colleges and Universities (NWCCU).